The POEM framework in digital marketing (Paid, Owned, and Earned Media) is a strategic model that helps brands optimize their online presence. It divides marketing efforts into three categories: Paid Media (advertisements, PPC, social media ads), Owned Media (websites, blogs, email newsletters), and Earned Media (organic mentions, shares, and PR). By balancing these three media types, businesses can create a strong digital marketing strategy that enhances visibility and engagement. Learn how to implement the POEM framework in digital marketing effectively with expert insights at Kalpavriksha Academy. Master this framework to boost your brand’s reach and ROI in the competitive digital space!